CPA Firm Web Site Analysis

Want your CPA web site to attract visitors and produce clients?

Internet Marketing & Search Engine Optimization Analysis for your CPA firm web site?

Do you want MARKETING PERFORMANCE from your accounting firm web site, or do you settle for visual splendour?

Should your web site receive a good number of targeted visitors every week, or is it enough that the site is online for reference to existing clients, networking partners and so on?

Would you want your web site CONVERT visitors into potential clients, or have you reconciled to agree with the vast majority of accountants who propagate their "certainty" it cannot be done (because THEY cannot do it)?

Should the web site of an accounting firm be only an online brochure, a good looking announcement "we exist" in full colour... and nothing else?

Well, most accounting practices and CPA firms have a web site today... and most sites are built for no obvious marketing purpose.

Why not utilize the vast marketing potential of the Internet for your web site to obtain new accounting clients continually?

The subjects of "Internet marketing," "search engine optimization (SEO)," "web content creation," and "visitor-to-prospect conversion ratio" are apparently totally unknown to those who build web sites for accounting firms.

The accountancy web designer has a few dozen carefully created visual designs which he then picks one from to create you a web site within a few hours.

These example sites — and indeed the web designers themselves — do not have the necessary elements for MARKETING the site online. The whole purpose is to create a pleasing VISUAL outlook for you, the customer.

They ask you to provide the content (text) for your pages... and then slap that on the site and, hey presto, you're done!

You're done all right, and thoroughly so... but not the way you expected.

Most of these sites don't even have their web pages named. The name of the page is its title which you can see on the top of your browser. That's what search engines use as the HEADLINE for your web page when they list it.

If the page has not title then your page is listed with the headline "Untitled."

If the web designer has given your page a title, it's usually then the title of EVERY page as they couldn't be bothered to change the title from the one page they copy to create new ones.

In this case, ALL your web pages have the same title which can be awfully embarrassing.

Equally, each page needs to have a 200-character description of its content, one in the HTML text and one on the page as the first item. This is the description search engines list under your page title as an explanation of the contents of that page.

Very few accounting web sites have ANY content description, either on the page or in the HTML. Thus, search engines list the first 200 characters they come across on the page, which explains the completely unintelligible page descriptions one sees over again when searching for something.

I could go on... but let's leave it for now. Suffice to say that if the web designer can't get these absolutely ELEMENTARY rudiments right then do NOT expect that your web site has any competitive elements of Internet marketing whatsoever.

With some 6-10 BILLION web pages online, your site is not going to be found by a single person without help, let alone a potential client from your local area.

And even if they DID find it, will your web content do the job? Are you an expert in Internet marketing, do you know how to write content-rich articles from the visitors' viewpoints so they STAY on your site and CONTACT you for further information?

If yes, great. If you're NOT an expert of this specific art then not good.

Not good at all... for you.

For those competitors who have invested in content creation and search engine optimization it is excellent news, of course.

Does my accountancy web site bring me any new clients?

Ask yourself (and answer to yourself, not me) this question:

"Has my web site brought me a single new client that I'm absolutely certain signed on because of what they saw and read on my web site?"

If not, then your site isn't doing anything for your marketing in reality, apart from being there and being pretty.

If the answer is "Yes" then ask yourself "how many?"

Let me illustrate.

A great accountancy web site — with rich content, intelligent (but not overdone) search engine optimization — that's been online for a couple years should receive some 1,000 - 2,000 visitors monthly, most of whom are from one local area where the firm is situated.

This marketing-optimized web site CONVERTS out of these say 1,500 monthly visitors some 10-20 CONTACTS (potential clients) every month for the proprietor. He works these with presentation and whatnot, converting maybe 15-20% into clients.

Result: The web site of this accounting firm produces 2-4 new clients EVERY MONTH.

The cost (after initial investment to the creation of the site) per month... well, very little, a few dollars per month.

Do the math. Can you really afford to have a pretty web site that produces no new clients?

Some 96% of CPA firms and accounting practices apparently can, as that's about the figure corresponding with accountancy web sites that cannot be FOUND online unless you know the web address... but how would people in your area know yours?

It takes decades for the majority to understand the potential of anything, let alone begin utilizing it.

Good news for those who tap onto the biggest communication network on the planet. Bad news for those who leave it unutilized, giving up the advantage without even realizing...

Would you like to know how to make your web site attract targeted visitors and potential accounting clients from your local area?

Now you have a chance to find out how your accountancy web site can draw in targeted visitors and thus produce prospective accounting clients for you.

I'm offering an analysis of your web site and how it could be improved to CATCH the flow of prospective clients from your local area who search the Internet for an accountant, CPA, or accounting / tax filing services.

I do each analysis personally and in detail, so what you receive is unique information that can be used to change things for the better.

We call it the CPA Firm Web Site Analysis and, in this service, I will analyse your web site and give you a detailed report on issues such as...

You will receive all this in a written report, researched for your web site alone. In addition to the written report, I am happy to discuss the findings of the your CPA Firm Web Site Analysis with you on the telephone if you so choose, simply let me know and I'll call you after the report at the time convenient to you.

Cost of your CPA Firm Web Site Analysis

This analysis service includes a lot of work and our normal price for it is $997.00.

It is an extensive service with lot of invaluable research data that will help you improve the results of your online presence tremendously, so it's well worth its price even if it was double what it is.

However, we do have a special short-term offer on right now:

Delivery of your CPA Firm Web Site Analysis takes 4-6 working days from the moment we've received payment and access to the web site.

What your CPA Firm Web Site Analysis can do for you

Commonly, there are two types of attitudes about the Internet and its power to produce potential clients which lead to sales.

One view is the naive assumption that it's possible to achieve instant wealth just by uploading any old web site on the Internet.

The other is the cynical view about the Internet that's commonly adopted by the "official" accounting forums.

This cynicism derives from having tried and having failed, where there's actual personal experience behind the viewpoint.

Where there isn't, the opinion comes from the SPAM we receive by e-mail... you know, those asinine "sales e-mails" from the witless hopefuls (in the first category above) who send out millions of e-mails daily to become "instant millionaires."

Of course, the truth lies in between these two extremes.

It's true there are a lot of stupid and illegal schemes on the Internet.

But that does not prove that ethical and effective Internet marketing wouldn't exist.

It does, no matter how many gullible people join online scams and show a moronic approach to marketing their ideas.

There are some very insightful and downright brilliant techniques that will practically guarantee that your accountancy web site starts attracting a good number of targeted visitors, most of whom are from your local marketplace.

And there are methods of creating CPA web content that virtually assures that a good many of those visitors will contact you because they're interested in your accounting services.

It can be done. I know because I've done it so many times.

I've reached the top of search engine listings with my keywords and continue doing so, reaping the benefits from being found online.

In fact, chances are YOU found me through a search engine or an online accounting forum... which just goes to prove the value of Internet marketing.

It can be done, but whether or not you can put this to test is up to you.

And that's what your CPA Firm Web Site Analysis can do for you.

It will show you point by point what you CAN DO to enhance the results obtained from your accountancy web site.

And it has the potential of opening the door to COST-FREE marketing wherein your future clients find your web site on the search engine, follow the link, read your articles... and contact you to discuss signing onto your accounting services.

At the very least you'll acquire a working understanding of online marketing of accounting services for future reference, so you have everything to win and nothing to lose.

Who knows, maybe this is just the thing you've been looking for to boost your marketing locally?

Only place your order no later so that you can secure your CPA Firm Web Site Analysis at the special lower cost. Simply click the text link in the box below and you're on your way!

Best wishes,

Harry Kafka
HDK Consultants Ltd
32 Manning Close
Richmond Square
East Grinstead RH19 2DR
West Sussex, United Kingdom
Tel. 01342-328 116
From U.S: 011-44-1342-328-116
CONTACT FORM