On cpamarketingtips.com,
you find free articles and tips on CPA Marketing, prospecting
for new year-round Accounting service clients, and marketing
& sales strategies and techniques for small to medium sized
Accounting and CPA firms.
Accounting
Service Marketing Library
FREE marketing tips
and articles for CPAs and Accountants in public practice
Articles, tips
and advice for practicing CPAs and Accounting Professionals on
inexpensive
or free marketing strategies, promotional tactics and sales techniques
how to get more year-round clients for your CPA or Accounting
Practice...
Marketing &
Promotional tools, strategies and techniques for small to medium
sized CPA & Accounting Practices
Smaller CPA and Accounting
practices need inexpensive and easy-to-use methods for marketing
Accounting services. Successful systems for obtaining new year-round
clients are rare.
The marketing, advertising
and promotional strategies of big CPA & Accounting firms
are not suited for smaller practices - we don't have the unlimited
financial and personnel resources like they do.
On www.cpamarketingtips.com
you will find marketing strategies that ARE suited for a low
cost, continuous marketing that small to medium sized firms are
currently using worldwide.
CPA firms in 45 states and
Accounting firms in 30 countries use these cost-efficient techniques
successfully.
Above all, we have specialized
in creating ready-to-use marketing tools that are comfortable
to use and suit the unique role of the Accounting Professional.
On this web site, you will
find a wealth of information from the practical viewpoint of
a small-to-medium sized CPA or Accounting firm. There are more
than 100 letter-sized pages worth of articles here.
It may prove a bit too much
to read at one go — and we also add materials constantly
— so please bookmark this site to ensure you find back when
you want.
"Harry's
marketing guides were instrumental in helping my firm to reach
almost full market penetration of our area.
I am often
able to gain new clients long after our initial contact because
our message was clear and rememberable. This is critical given
the small number of prospective clients within our target area.
With the
help of these marketing systems, my practice grew from $59K to
$280K (2001 Gross Revenue Collected) in one year. This year is
on track to reach $400K. My main concern now is getting all the
work done!
THANKS FOR
ALL YOUR HELP!"
Dean Owen,
CPA, PSC
Certified Public Accountant/Certified Business Manager
"Harry
Kafka is the most effective ‘how-to’ writer I’ve
ever encountered. It is a Godsend that he chooses to write truly
useable material for Accountants in public practice around the
world.
Whatever
Harry writes about is down-to-earth and practical (and even more
importantly, it is well thought out AND on top of that, it works).
Don’t
even think about delaying; get Harry’s material, put it
to work and watch your profits multiply."
Paul Dunn
Founding Chairman
Results Accountants' Systems (RAS)
Below, you find the links to
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I hope you find this information
useful. We also have other web sites for Accounting Professionals
which you may find worthwhile to explore. These are listed below.
Welcome and if you have questions
or want to give feedback, please don't hesitate to contact me
personally!
- MAKING A DIFFERENCE: How to utilize your true potential to expand practice beyond
its natural, slow-paced growth?
Inside, you
KNOW there should be more clients and more profits. You can FEEL
that your potential is far greater than what you seem to be able
to put out with... and you're RIGHT.
But are you
looking the wrong way for a solution? What if it isn't YOUR
capabilities stopping the expansion... but lack of step-by-step
system which is based on PRACTICAL EXPERIENCE of successful colleagues?
At the end
of the day, we all need the ROUTE to easier expansion, better
profits and more appreciative clients before we can use our
true power to travel toward the goal.
Pricing your service at hourly
rates - or at the value they represent to clients?
How can you CREATE that
value in the minds of your current and future clients? Its not all that hard to create added-value
Accounting services to achieve this.
If you don't actually LIKE the Tax
Season frenzy, you
might want to divide your work more evenly along the calendar
year. Extensions is one way - but here's a new way that will
also increase your per-client revenue and profit AND lessen the
Tax Season workload.
Selling
your own ability - yourself, in essence - is often not too pleasant.
Using superlatives and sales antcis about oneself can get embarrassing
for a CPA.
It's a paradox - if you tell
the client how great you are, he might get turned off... but
if you don't, he just won't know.
Selling should be easier...
and above all, more comfortable!
Accountant
beating top salesmen at their own game two to one?
Not many accountants
would instantly consider themselves top guns in sales. But that's
only because they haven't discovered their true POWER using the
accountant-tailored sales methods... which, amazingly, don't
appear to sell at all but yet obtain a huge number of new clients!
- MAKING A DIFFERENCE: How to utilize your true potential to expand practice beyond
its natural, slow-paced growth?
If you don't actually LIKE the Tax
Season frenzy, you
might want to divide your work more evenly along the calendar
year. Extensions is one way - but here's a new way that will
also increase your per-client revenue and profit AND lessen the
Tax Season workload.
Selling
your own ability - yourself, in essence - is often not too pleasant.
Using superlatives and sales antcis about oneself can get embarrassing
for a CPA.
Not many accountants
would instantly consider themselves top guns in sales. But that's
only because they haven't discovered their true POWER using the
accountant-tailored sales methods... which, amazingly, don't
appear to sell at all but yet obtain a huge number of new clients!
waste
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