Modern Accountancy Marketing & Sales Course

Accounting service "replacing" monthly accounts practically selling itself!

Delivery and structure of Monthly Financial Consulting Service

On the part of acquiring new clients, the Modern Accountancy Marketing & Sales Course is based on a special BASIC added-value Accounting service.

This service is called Monthly Financial Consulting Service.

If you're an accountant then, for you, this service would INCLUDE monthly accounts / writeups (and any other compliance service needed by the client) and the service FRONTS itself with something positively new and different:

This is a special monthly consulting service that's considered extremely valuable by 85% of business owners BUT which they believe is not available in any Accounting firm.

And, if you're a CPA (who does not do or want to do monthly accounts) then the service would be based on a monthly advisory service to each of your clients.

This service is based on years of research and countless detailed surveys into the needs and wishes of accountancy clients.

It offers you a way of selling a much needed service to all your existing clients, thus enabling you to sell many times MORE per client each year.

And the clients will be GLAD to pay for it.

The Monthly Financial Consulting Service also provides you with a something to offer NEW prospective clients... something THEY will experience as extremely valuable and totally unique.

Take clients away from a competitor or offer your existing clients something MORE

Essentially, there are two ways of making the grade in the competition in your local area.

One is to take clients away from local competitors. The other is to offer your existing and new clients MORE services.

The first alternative comes about from the fact that in most regions there are more accounting professionals than there is demand for their services. The law of supply and demand can thus make every one of the practices in your area suffer from a chronic lack of clients.

That's to say that while everyone has clients, most smaller practices would want to have MORE... and yet there aren't enough clients to go round in the area.

The usual thinking in this matter is to wait for better times. We wait for something good to turn up... all while the more established firms, having more resources at their disposal for client acquisition, take over even more of the available clients in the region.

Thus, the imbalance between the small and the big practices tends to worsen rather than improve for the smaller practice with the passage of time.

This "elimination contest" plaid regionally is like a game of musical chairs in slow motion. And it's a deadly game in which time works against most of the players.

So, how do you counteract the better resources of bigger firms?

By using the SECOND alternative available to you, namely to offer MORE services.

By "more" we mean "more closely adapted to those NEEDS that clients can be made to realise."

You can't just up and start offering what YOU think they need. Or you can but you'll find it tough going, as you've doubtlessly experienced if you've tried it.

The solution can be simply if only you're willing to take advantage of this opportunity:

Monthly Financial Consulting Service — the only BASIC added-value accounting service in the world

Let's cut through the excuses and advertising claims and get to the truth of the matter.

If you could double or triple the fees acquired from the average client annually, you won't need new clients for several years.

This is possible but only for as long as what you offer is something that clients truly WANT and see that it's not available from anywhere else in the area.

That's what the Monthly Financial Consulting Service and the tools for presenting it to your clients offers factually, as proven countless times with other practitioners.

It's the only BASIC added-value accounting service in the world. And when I say "basic" I mean that it handles the BASICS of what every business owner needs (and wants) to know... and thus it can be sold to every single client.

And not only sold but once you present it, most clients will actually DEMAND to be delivered this service.

Of course, the irony of this is that once you HAVE these presentation tools and deliver the Monthly Financial Consulting Service, you'll not have any trouble tempting NEW clients either.

In acquiring new clients, our "choice" — if you can call it that — is really only whether to be the one introducing that better service to the businesses at large in your area... or sit and wait until one of your competitors in the area obtains this service and its presentation tools and does it in your stead.

85% of business owners in your area WANT this service

By survey we know that business owners think that the service is identical from one firm to another. By survey we know they feel that changing Accountants is risky, costly and time-consuming.

That's why they won't change... UNLESS you can offer them something BETTER — something they already WANT but don't believe is available anywhere.

And that's what you can have by acquiring the Monthly Financial Consulting Service for your practice to deliver freely.

According to several surveys conducted during the past few years, an amazing 85% of business owners WANT this service.

To get an advantage in competition (and to provide ample motivation to CHANGE Accountants) you simply MUST offer something different and more interesting than just "basic Accounting services."

There's no way around that point.

Now, you may well have developed a basic service model that's positively different from what everyone else is offering.

But here's the thing:

To sell well it needs to be based exactly on what the majority of business owners want (and need)... and its presentation must be such that it makes that understood to business owners, using only the words, concepts, phrases and benefits which they KNOW and hold in high value.

And here, the only viewpoint that matters is that of the target audience.

NOTE: Obviously, your viewpoint is of paramount importance when it comes to DELIVERING the service in such a way that it covers the needs of clients and the letter of law. Here we only talk about how to make the service as desirable as possible for business owners.

But in acquiring a service that SELLS — in ensuring that your special service will attract lots of prospective clients of whom a good number will sign onto the service — we need to go by what business owners think, want, feel and understand.

That's why the Monthly Financial Consulting Service within Part 4 of your Modern Accountancy Marketing & Sales Course is so unique and profitable.

This service and the prospecting, presentation & sales methods presented in parts 1-6 of the course will not only enable you to sign existing clients onto this new service and double or triple your annual fees from each... but it will practically guarantee you a powerful way of attracting new clients as well.

And when you have something totally unique to offer, when only you in your area can provide a service wanted by 85% of businesses... well, there's no need for SELLING in the traditional sense of the word.

Consequently, the Modern Accountancy Marketing & Sales Course methodology is based on ready-to-use tools which allow you to REMAIN in your comfortable role as the consulting accounting professional.

You never need to become a salesman again...

You will have a service whose content, quality and presentation are solely based on researched, tested and proven FACTS of what 85% of business owners WANT... but what they think is NOT available anywhere.

Once YOU bring to their attention the fact that YOU HAVE THIS SERVICE TO OFFER... well, it's going to make an impact just like it has with the local target audiences of so many firms.

NOW you have a whole new game, one in which YOU are going to be the winner because your services are demanded and YOU can decide whom you accept as a new client and whom you don't.

A whole new ball game. Here's what one CPA says in his testimonial about the Monthly Financial Consulting Service... and that's after the mere introduction of it in Part 1, well before receiveng the detailed instructions of the service in Part 4 of the Modern Accountancy Marketing Course:

"....You are incredibly logical and compelling. Based on your marketing program (especially the surveys) I began setting up monthly meetings with clients. "Early results are far better than expected. I start by reviewing a few items that are significantly out-of-line. However, discussions soon shift to areas that would not otherwise come to my attention in time, if at all. "They include buying new assets, a buyout, refinancing, credit and collection, family conflicts, management, new business efforts, outsourced bookkeeping, new accounting software, budgeting, changing a the legal form of a business, an estate plan and more. "...[and] I have not yet finished reading [the] first manual..." M.B., Certified Public Accountant, public speaker, Florida, USA

That's how HE sees it but, more importantly, it works because the system and the service are constructed after several years of research, surveying, testing and piloting it with more than 50 practice BEFORE it was launched in the Do-It-Yourself format that's the final product today.

See. The Monthly Financial Consulting Service is BUILT on what business owners want so it will obviously hit home in a big way.

Now, why don't they just ASK for this service from their current Accountant?

You know why. They don't understand accounting. That's why they won't ask for even the simplest of things, let alone have the ability to analyse a full service concept to request from an Accounting expert.

You know that's not going to happen. In fact, it took YEARS of detective work and the help of countless top Accounting professionals to figure out this service.

The needs and wishes of clients were SO well hidden under this lack of understanding as well as all kinds of emotional issues... and then we had to TEST every bit... and then PILOT the service in more than 50 firms for three years, adjusting and troubleshooting it until it was what it is today:

A service that answers the deepest wishes and needs of 85% of business owners.

Can you imagine the advantage this would bring to your firm on YOUR local turf?

It's quite something to behold. Of course you can name the service any which way you want. The delivery will also allow you to influence the structure quite broadly if that's your preference.

But the concept of Monthly Financial Consulting service itself will make a tremendously positive difference to your client acquisition. And best of all, every accounting professional can deliver this service easily!

Offering that what the majority of the target audience fervently wants can only result in a healthy flow of additional income and new clients... to say nothing of the leverage it gives you in pricing and scheduling of your services.

This formula is carefully devised to create the maximum positive impact on the client with the minimum time and effort from you. The client will be impressed and yet it's very simple to DELIVER the service.

Futhermore, this service is also proven to lengthen significantly the average time each client stays with his Accounting firm.

Clients will stay on your services LONGER, making the average per-client income bigger and thus decreasing the cost of client-acquisition... which cannot but influence the valuation of your practice also.

So that's what this service and the Modern Accountancy Marketing Course can do for you.

Now it's your choice.

Why not give it a try? You can subscribe to the course with a one-part-per month schedule which allows you to terminate your subscription at any time. Part 1 already spills the beans, presenting the Monthly Financial Consulting Service along with much of the survey material on client's views that the system is based on.

Don't go it alone. Use the knowledge acquired by your colleagues during years of trial and error!

In Modern Accountancy Marketing & Sales Course we give you this closely mapped route to success. It's the simple way to do it, the method that's proven and tested until it works consistently in the hands of every accounting professional.

You'll acquire the benefit of years of practice in 50 firms so that you can deliver the service confidently from the onset.

With the road map, it's not difficult. In fact, it's very, very easy... but only because you KNOW HOW.

Trust yourself and your own judgment: Your time and skills are better invested in using the ready-mapped route rather than attempting to reinvent the route by trial and error!

Click here to read the full presentation of your Modern Accountancy Marketing Course... or if you want to order directly, then click this link to reach our secure order form!

This could be the best investment you'll ever make...

Best wishes,

Harry Kafka
HDK Consultants USA Inc.
32 Manning Close
Richmond Square
East Grinstead
West Sussex RH19 2DR
England
Tel (01342) 328 116
Dialling from the US: 011-44-1342-328-116