Modern Accountancy Marketing & Sales Course

Interested in a client acquisition system that PAYS YOU for obtaining clients?

Imagine if it was possible to get paid for marketing your services through selling Accounting publications...

We are so used to the idea of having to pay a fortune for the smallest Accounting service marketing campaign that the headline probably seems totally unrealistic to you.

But things change in this world and we can only find new marketing ideas by questioning some of the old "truisms" of traditional Accountancy marketing.

All right. So HOW can you totally REVERSE the money flow on marketing?

Well, by SELLING the information that is needed for a business owner to realise the value of your services... that which you now deliver for free!

Instead of trying to push home the information to a single business owner at a time, why not go into PUBLISHING and start selling this same information in form of a manual?

"Oh," you may say, "but I am not an author..."

You don't have to be one.

You don't have to write a single word to start utilising the power of accounting publications and publishing in your marketing. You just have to understand the principle and decide to go for it.

How, I will explain further down the page. But before that, it's vital that you get all the data.

Accounting publications: Start client-relationships with a "starter manual"

A starter manual is a very special form of an accounting publication, used in marketing your Accounting firm and services.

Starter manual is so called because it STARTS the cooperation between you and a new client — it is the first item of sale in what is known as the client-relationship.

It's not the premiere or principal Accounting service we intend to sell to the business owner but one that's intended to be sold FIRST in order to give a sample of your knowledge and service attitude.

Obviously, when dealing with a business owner you've never met before, it's much easier to sell him a manual costing the same as a good lunch (and without any obligation to change Accountants) than to get him to sign onto your services for years to come.

A starter manual is a great way to start communication with members of you LARGEST target audience — all those businesses in your area. It's not what you would use with REFERRALS or those rare clients who contact you and have already DECIDED to change Accountants.

But to make those thousands of businesses in your area accessible to your marketing, a starter product is very much the thing to use.

As you know, it's not at all that easy to get those business owners interested in changing Accountants. And even if you succeed there and get a prospective client, it's not that easy to actually convince him that you're so much better that he should change Accountants.

Enter the starter manual.

Instead of trying to get business owners interested in CHANGING Accountants, why not offer them a low-cost GUIDE on how to get MORE out of Accounting?

You know, if they really find out how much you could offer them (with the help of Monthly Financial Consulting Service) they're not going to want to stay with their current Accountant...

But until then, business owners are reluctant to even CONSIDER changing Accountants.

And that's the factual starting point that the strategy of this starter manual is based on.

In Part 12 of your Modern Accountancy Marketing Course, you receive just the kind of starter manual that will do the trick...

Business Owner's Profit Guide — creating the willingness and "mind-set" for demanding YOUR services

The Business Owner's Profit Guide will CREATE the willingness to start planning changing Accountants.

More importantly, purchasing it will NOT require the business owner to make any kind of decision to even CONSIDER changing Accountants.

Instead, he will buy it to ensure that he can better understand and control his finances AND "check out" that he receives all the benefits available from his current Accounting service.

It's VITAL that the business owner can purchase your manual without any intention of changing Accountants for this IS the major threshold in ANY prospecting... give them a whiff of the fact that you're trying to SELL YOUR SERVICES and you'll be faced with that WALL of resistance with all those "we're really quite satisfied with our current Accountant" -explanations.

The Business Owner's Profit Guide will let you factually ACQUIRE CLIENTS without having to handle that major barrier of resistence to changing Accountants.

Once they READ the manual and discover how much they COULD (and should) get from their Accounting service.... and once they use your "bonus service" (which includes defining their needs and wishes so they match the service you have to offer)... well, then they WILL want to change over to your services!

As an additional option for the subscribers of Modern Accountancy Marketing & Sales Course, we also offer an inexpensive web site that will SELL your Profit Guide online — so you can basically sell any number of these manuals with practically NO work on your part... and receive a continuous string of new clients while making an income from your client-acquisition activities.

Now, that's not too bad, is it?

There can be many kinds of "starters" — whether products or services — but they all have these things in common:

1.	Broad appeal to the large target group: A starter must be something everyone in your target audience could buy and will buy if they understand its benefits.
2.	Standardized, easy and quick delivery: A starter must be quick to deliver and its quality must be standardized and high so that buyers will absolutely get MORE than what they expected from it.
3.	Inexpensively priced at below the impulse-purchase limit: A starter must be priced low enough so its purchase can be decided immediately. This is the so-called impulse-purchase limit, a level below which the business owner feels free to buy it without asking anyone's opinion or approval for his decision.

I mean, think about it for a second.

If you had a low-priced manual that appeals to every business owner and whose contents will impress them even more than what they expected AND show them what they're missing... AND contain a one-on-one interview with you at the end of it... what would happen?

A lot of business owners would buy it... and each of them would effectively become preselected prospective clients for you... and many of those would eventually sign on as new clients!

Your readers would KNOW you (although you don't know them!) and thus your chances of winning their business increase. With the manual, you show them how you always deliver even MORE than you promise — see? — and now they will TRUST you further... which is usually enough to get them signed onto your services!

All right. Now, let's get back to the "how you can start" of it.

To acquire the rights to sell Business Owner's Profit Guide and pocket the money, you only have to subscribe to Modern Accountancy Marketing Course...

...and continue your subscription all the way through to Part 12 that includes this manual and rights to sell it for the purposes of acquiring new clients for your Accounting firm.

The Business Owner's Profit Guide is a 97-page manual that you can either deliver as an online download or as a printed manual.

It's written in layman text so business owners have no trouble understanding the contents.

This easy-reader manual starts the existing reality of the reader on Accounting services and advances to bringing him more and more realisations on how much he could benefit from a better service.

This better service is based on the basic added-value Accounting service given in your Modern Accountancy Marketing & Sales Course, namely Monthly Financial Consulting Service.

It's a uniquely and positively different basic service whose presentation will give dozens of reasons for the reader to start considering a chance of Accountants.

You get the right to sell and deliver this manual, tailored with your name and contact details (and any changes or additions you wish to include) and pocket the money.

Offering the Business Owner's Profit Guide to prospective clients in your area (or the whole country or WORLD for that matter) is a great idea because it will...

—	allow you to give enough information to each prospective client so they can understand the value and uniqueness of your services
—	ensure that when they PAY for the information, they'll also automatically assign a higher VALUE to it. More value means higher interest and greater degree of believability... which again translate into more effective marketing.
—	save YEARS of your time since potential clients will SELF read the ready materials rather than you having to educate each of them individually. You can use your time as you want and your prospects will spend THEIRS reading your presentation materials until they're ready to contact you for the next step!
—	achieve much higher functionality and efficiency in your marketing because this type of a manual will let the READER realise and formulate those facts you would otherwise have to TELL him. When HE invents those positive things, they're much more truthful to him — they're HIS conclusions, not your claims, see?
—	actually MAKE MONEY with your marketing rather than having to put money into it. Now, isn't that a novel idea?

Imagine what a difference it could make to your client-acquisition if you had the Profit Guide to sell... how much costs and time it would save, to say nothing of the increase in results?

It's quite something to behold.

Part 12 of your Modern Accountancy Marketing & Sales Course actually consists of TWO manuals.

In the second one we will give you the full briefing on HOW to sell this manual (and even how to create OTHER similar manuals on other subjects if you're interested) and give you the ready-to-use messages and tools to do so effectively.

The secret of obtaining new clients

The reason why this approach works so well is in the unique Monthly Financial Consulting Service that the whole Modern Accountancy Marketing & Sales Course is based on.

The fundamental problem in acquiring new clients for any Accounting firm lies in that ALL ESTABLISHED companies already HAVE an Accounting firm.

Thus, all valuable clients are at this time someone else's clients and, while the majority of them are NOT satisfied with what they receive from their current Accountant, they will continue with the same firm simply because they don't believe that other firms have anything better to offer.

Add to this the trouble brought on by transferring accounts from one firm to another and you get the picture.

Why bother changing Accountants, see?

So, when you call to offer THE SAME SERVICE they're now receiving, the easiest way to get rid of you is to say "we're fully satisfied with our current Accounting firm..."

It gets rid of YOU fast, doesn't it?

But, if the truth be known, the MAJORITY of clients are NOT satisfied with the service.

Absolutely not.

Oh, most of them have nothing against the Accountant personally.

They just don't think his SERVICE is much to write home about.

It's not the degree of politeness, manners, service attitude or technical expertise of the Accountant I'm talking about here.

I'm talking about the Accounting service itself — the elements it contains, how it is presented to prospective clients, what clients receive from in ON TOP of compliance services (or, as most business owners say, "keeping the papers in order")... the "MEAT" of it.

I'm not talking about YOU as an "average Accountant" by any means, mind you. The fact that you're READING this — the fact that you're seeking to find better ways to acquire and serve clients — alone already puts you into a very small elite among Accountants.

Most Accountants don't really want to KNOW about these things, as you probably have found out.

All right. Now, looking at the majority of existing potential clients in your area and the service they receive from your competitors, we see that the STRUCTURE of the basic Accounting service is practically identical firm to firm...

...and very lacking in terms of what it GIVES THE CLIENT (as compared to what the average client WISHES to receive from it).

The problem, of course, is that it takes a lot of hard work to FIND OUT what clients really want because they don't know how to put it in words due to their (almost complete) lack of understanding of Accounting.

For us, it took years.

By the same token, once we DID find out what they want and piloted the service for three years in more than 50 practices... we HAVE the special service that is the only effective way to INTEREST established firms to consider changing Accountants.

Apart from business startups and an occasional referral, the ONLY (meaningful) source of new clients can be defined as "those thousands of companies in your area currently using the services of other Accounting firms but not actively satisfied with what they receive."

The only reason these clients hang onto their current service providers is because they don't believe ANY Accounting firm has anything BETTER to offer.

Nice words, fancy terminology, stylish presentations... none of that will help you unless the business owner can see that the SERVICE you offer is MUCH BETTER than what he now receives.

It has to be CLEARLY BETTER so that he can see it's worth going into the trouble of changing Accountants.

And that's essence of Monthly Financial Consulting Service — the special service whose instructions of delivery (and the tested ways of signing on prospects onto this service) you receive within your Modern Accountancy Marketing & Sales Course.

And the easiest way of making your prospective clients understand the value of this service so THEY seek out YOU — to create real PULL for the service — is to sell lots of Business Owner's Profit Guides... and let the prospect do the work of convincing himself of the superior quality and positive difference of your service!

Once you have Monthly Financial Consulting Service on the menu AND start selling Business Owner's Profit Guide, you will acquire a formidable edge in the competition.

The Business Owner's Profit Guide will not only do your selling for you but also MAKE MONEY from the marketing activity itself!

Next, read about the support OR cost & terms

Next, CLICK HERE if you want to read about the support and help we offer in troubleshooting any problems that you might run into in implementing and running the Modern Accountancy Marketing System?

CLICK HERE to go to where the cost and terms of Modern Accountancy Marketing & Sales Course are explained!

— SUBSCRIBING WITH CONFIDENCE — Note that each part of the course presents the next one and you have full freedom to terminate your course subscription after any part!