| The only Accounting Industry Internet Marketing Guide for practicing CPAs, Accountants and Chartered Accountants. Learn the insider secrets of successful top CPAs getting year-round clients from the Internet practically at NO COST! |
CPA Internet Marketing Strategies |
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Accounting Professional's Internet Marketing Guide |
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| Harness the brute power of the Internet to work for marketing Accounting services! You can get a constant flow of prospective clients for your CPA firm or Accountancy practice if you know the insider Internet marketing techniques of top-selling CPA Firms... | ||
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Get a constant flow of new prospective clients through the Internet at no cost whatsoever!
Quite frankly, I'm a bit upset at how many Accounting Professionals are taken for a ride when it comes to marketing on the Internet. It seems that everyone is offering various "marketing solutions" that end up nothing but problems. You get no results... but you sure get expenses. It seems that any old idea, dressed up to fancy marketing terms and offering "many contacts" is used to get the cash away from CPAs and Accountants. You pay your money and then expect RESULTS in exchange... but instead, you get explanations. There is no magic pill remedy to obtaining a constant flow of new, prospective clients through the Internet. Internet doesn't work the way traditional advertising media do. Thus, the "buy this" -technique doesn't WORK ONLINE. Yet it is very simple to get the kind of results you want, regardless if you already have a web site or not. But you have to know EXACTLY what to do. Already there are Accounting Professionals that DO get results; a flow of constant year-round clients from their area every month. In fact, Internet offers a huge potential for marketing Accounting services and getting a constant flow of prospective clients. Yes, that's true. The potential is there and it IS possible. But only 4 percent of Accounting Professionals know how to do it. If you became one of these... can you imagine what a competitive edge it would give you? Internet offers the most cost-efficient channel for marketing Accounting service. In fact, there is nothing that comes even CLOSE. Such is the true potential that the headline get a constant flow of prospects without cost doesn't even BEGIN to describe how profitable it is for those 4 percent of Accounting Professionals to use the Internet for marketing and prospecting! Well, what is the big secret then? How do these 4 percent of Accounting firms do it?
Traditional marketing does NOT work on the Internet.I know I'm going against the majority opinion here big time. But that's the reason why 96% of those trying to use the Internet for marketing FAIL. Obviously, these 96% form the overwhelming MAJORITY OPINION on "what works on the Internet." To put it bluntly... those that think they know are 96% certain NOT TO BE RIGHT in what they tell you... It all comes down to one deciding factor, really. And that factor is "do they get results with what they advise others to get results with?" See you have to DISAGREE with those "accepted realities" of what is what in regards to Internet marketing of Accounting services before you have a CHANCE to get results! It's quite a trap. The "normal Internet marketing" doesn't get you any results - it won't work so if you want RESULTS you have to use what works... and just disregard anyone elses' OPINIONS on it. The majority opinions within the Accounting Industry are divided into two categories. On group of experts say that conventional advertising works. It doesn't... but it's a major money maker for those SELLING you that advertising. The other group says NOTHING works... that there's no way to get a constant flow of prospective clients through the Internet, no matter WHAT you do. Of course, this belief is proven false by those 4 percent CPA & Accounting firms that DO get a constant flow of year-round clients by using the Internet. See - there is such a thing as effective Internet marketing. Oh, I'm definitely NOT talking about those unethical practices broadly referred to as spamming. I'm talking about Internet marketing strategy based on what WORKS online and what has been proven to bring results in selling Accounting services online. Internet is not like TV, magazines, radio, direct mailing any other medium that is used for advertising. Unlike other media, Internet is different. It was NOT created to be a channel for advertising. It was created as a source of FREE INFORMATION. First as an academic network, sharing publications, research data and other information based on text only. Then, as the introduction of the World Wide Web in 1994 made it possible to relay ANY kind of file colors, fonts, graphics, video and audio, etc. it became the favorite information resource of the whole population. Today, Internet is the one channel that reaches MOST businesses in the Western world... yes, even locally. People pay good money to connect to the Internet. You need expensive equipment, you need a connection phone line and modem, or even more expensive high speed connections you need all sorts of things that cost a lot of money. You need to find out about this and that. Let's just say it takes quite some doing. Do you really think people go into all this expense and effort just so they could see ADVERTISING? See it's different with TV or newspapers. These media have a definite CONTENT that people want be it news or entertainment and during the past century, it has become accepted that these media show advertising to finance the HUGE production, printing / broadcasting costs so the subscribers wouldn't need to pay thousands a month for getting the information they want. In contrast, the Internet isn't "one channel" but FIVE BILLION channels yes, that's how many web pages are estimated to exist online! Publishing a web site costs you five dollars a month or nothing, depending on how you go about it. There's only one primary reason why people pay good money to connect to the Internet and why they SURF online. And that reason is...
FREE INFORMATION!Yes, people BUY things online, too. But before you can SELL your services, you must CONVINCE the visitor to a degree so he will contact you. And to convince him, you need to give FREE INFORMATION in a very definite way. Otherwise, he will never READ your web site materials... and it doesn't matter how great your service is! Nine times out of ten, people buy only from certain web sites. And nine times out of ten, these sites belong to that "four percent profitable web site club." See 96% of online businesses are losing money on the Internet! Believe it or not, almost ALL THE BIG BOYS are among those that lose money on the Internet! I'm not going to name anyone here. Hey, look around... you know what I'm talking about. What you see now in the dot-com bubble is but the tip of iceberg. If you don't have the correct "free information approach" on your site, you won't get results. It's as simple as that. There's a figure that says it all. It is called the visitor-to-sales -conversion ratio. That is, how many visitors to the web site does it take to make ONE sale. The average ratio on the Internet is 720:1. The average "ticket" sale is about $25-30. This ratio works as a "visitor-to-prospect" ratio just as well meaning how many visitors does it take to get one business owner to contact you to find out more about your services. Those in the four-percent-club have a conversion ratio of usually well under 200:1, often even 100 to one. Their "ticket" is obviously much higher in dollar value, since an average business client to a CPA means perhaps $3,000 a year... for years to come. Here's the thing: No matter how you do it, driving targeted visitors to your web site COSTS you. If you PAY for advertising, it will be very costly since paid advertising doesn't work well online. If you DON'T do anything about getting visitors, you won't have many to speak of. If your conversion ratio isn't excellent, you there's no way you can PROFITABLY use the Internet unless you give up the paid advertising and instead, use what what's proven to work on the Internet. And it is that knowledge, those proven Internet marketing strategies that you get in your Accounting Professional's Internet Marketing Guide. I only preach what I practice. I use these strategies. The sales conversion ratio of our web sites is about 90:1 with ALL the visits and about 45:1 with unique visitors. But back to marketing Accounting services. Here's a fact: The average business owner is NOT surfing the Internet with the purpose of changing Accountants. You don't need me to tell you there are some powerful barriers to getting business owners to change Accountants. I know there are. These barriers exist. They are not the figment of your imagination. And these barriers will ensure little or no contacts for you unless you know how to handle them. That's just ONE area of priceless insider-secrets you will get from your Accounting Professional's Internet Marketing Guide. In reality, Internet is a gigantic encyclopedia that anyone anywhere on the planet can reach within seconds. People want and seek for free information. They feel they own the Internet they've paid their dues with purchasing the equipment and paying for the connection. They do not accept advertising the traditional way. That's why online advertising has such a pathetic response ratio. I know a lot of people will disagree VIOLENTLY with this statement in fact, 96 percent of Accounting Professionals with web sites will, to be exact. It's fine by me for anyone to have such an opinion. It doesn't change the facts. I might make some people feel better, though. But if you want a constant flow of new prospective clients from the Internet, you cannot afford to entertain such illusions. What you need are the proven Internet marketing strategies that are used currently by other Accounting Professionals to obtain new clients. The good news is that once you HAVE these strategies, you can market online without practically ANY COST whatsoever!
Reaching all the prospective Accounting Business Clients in your regionEvery DAY, around 70,000 people obtain an Internet connection. Seventy thousand new people are added to this superhighway of information every single day. Internet is the absolute KING when it comes to reaching businesses locally. No other media comes CLOSE. That's why it makes very much sense to use the Internet for marketing your Accounting services. With it, you will reach just about every business in your region. Without it... well, you're in for a long and costly marketing campaign without much expectation for results. Let me clear three facts about Internet. Accounting Industry
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Changing to meet the new needs of the market |
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What
makes finding prospects for Accounting services so difficult Why
offering Accounting services does not interest businesses The
Four Decisions of Prospects: How you control decisions and handle
the most usual objections in selling Accounting services
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How to get an unfair advantage in prospecting over other practices in your area? How you can find a constant flow of qualified prospects without cold-calling? |
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The two factors that make selling your own services so difficult |
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Accountancy Referrals Acquisition System |
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The Profit Catch 22 of CPA firms and how you solve it & get BOTH time and money to spend? |
Writing Killer Copy: Creating a high-interest CPA service advertising message that gets response |
| How to get a 15-page four color Presentation Kit with little cost and impress your potential clients? | How to get BIG COMPANIES to outsource their in-house Accounting functions to you and get 10-20 times higher billing? |
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