|A proven added value accounting service and practitioner's marketing & sales system tailored for CPA & accounting firms. Used in 45 states and 30 countries to acquire a competitive edge.|
Modern Accountancy Marketing & Sales Course
Invest in your future of yor firm to gain advantage locally
The delicate balance of the competition for local accounting clients in current economical climate
Most accounting clients prefer a local accountant or CPA. Equally, the rivalry for accounting clients between firms is hardest locally.
Hence, future success depends mainly on how well an accounting practice or CPA firm establishes itself locally.
In the present economical climate, clients are continually trying to cut costs. In this, first in line come those expenses which they view as "identical from one service provider to another." In other words, if a service is "the same" regardless of where you buy it, you try to get it at as low a cost as possible.
Services seen as identical include office cleaning, maintenance, subcontracting... and, unfortunately, also accounting services.
With all the publicity of accounting standards and exact compliance to legislation, the average business owner believes that "all accountants do the same thing and their services are identical."
Our survey also shows this, in fact. But it is also common sense: Where people think services are more or less the same from one provider to the next, they go for minimizing the cost.
With money getting forever more tight and resources withering, the traditional accounting marketing strategy of "being there and announcing one's availability" doesn't work much (or at all) any longer.
Local market for accounting services and the growth factor of accountancy service delivery
Since so few business owners actually utilize the full extent of your financial expertise, the market for accounting services is mainly based on compliance services those mandatory accounting tasks for which clients use you.
This leaves a huge unutilized potential: Your own expertise harnessed in such a form that business owners can understand the benefits and use the information in their daily decision-making.
This potential is of course formed out of services which are not done because they are compulsory, but which the business owner would receive help for the running his organization.
The growth factor is exponential WHATEVER the economical situation, because this service will help the client SURVIVE better. When times are hard, everyone is centered on suriviving. In better times, more so. More survival equals success.
Even in a slow economy it is possible not only to survive, but even EXPAND and increase profits. It's a question of tools and doing the right things in a correct gradient.
There is very litto (or no) growth in compliance services, there hasn't really been any for a long while now. More and more people study accounting, get licensed, hang up a shingle legislation creates an automatic market from which we've all been benefiting.
But now overseas and online services can sell the same services cheaper and cheaper. And then there are the big companies with their conveyer belt service models.
Today, real potential for growth lies not in competing on compliance services but in being able to provide added value services that clients WANT and NEED.
The growth comes from increasing the DEGREE to which business clients utilize the accounting professional's expertise and knowhow.
Want to get more clients who actuallyl care what's going on and appreciate your advice and help?
The bulk of accounting clients are those who do NOT understand the value of financial expertise of their accounting firm.
Not only are they oblivious of the benefits available from a CPA or accountant, but they react with FEELINGS to all matters relating to taxation and accounts.
They consider the accountant or CPA an extension of the long arm of the Tax Man.
They dislike the accounting professional for "giving bad news," they withhold facts from their CPA... well, you know the score.
Everyone has these clients, of course. However, the more of this type of CLIENTS you have, the more you'll be frustrated by the constant refusal of your advice and rejection of your help, having your expertise unappreciated on whole time basis, and whatnot.
However, it is less known that MOST clients of this type can be taught to understand the importance of financial knowhow so they will consider your accounting expertise valuable.
A far more motivating type of client is the business owner or executive who has realised that the expertise of the accounting professional is by far the most valuable resource for the proprietor.
This type of client understands how absolutely VITAL it is to receive accurate and timely financial information and to have an expert stand by to help with ideas.
This client comprehends that his success depends on making CORRECT DECISIONS AT THE RIGHT TIME, which in turn completely hinges on receiving correct information and sound advice from experts.
This client type values the knowhow and expertise of the accounting professional.
This client pays much more for the expertise than what he is billed for the routine performance of compliance services... and he usually also pays his bills promptly. Your reward is not only financial because these clients give your work more purpose and motivation also.
The more of this type of clients you have, the more profitable the practice and the more purposeful and satisfying your work becomes also.
And the path to making most or all of your clients belong in this category starts here:
Modern Accountancy Marketing Course: the guaranteed and proven method of acquiring better accounting clients
Ignorant clients can be educated to understand the importance of financial planning and the value of your accounting expertise. Perhaps not everyone... but MOST.
With the correct help, YOU can make it happen.
And for that purpose, the Modern Accountancy Marketing Course is the only proven and complete set of tools and data in existence.
With these tools and with this knowledge, you can convert most "don't know and don't care" -cases so they begin to apply themselves also to financial planning and not only to their production and sales activities.
Clients who already appreciate accounting expertise can be FOUND from among those available in your local marketplace, but only if you know HOW.
There are very specific concepts that will attract this type of client, provided you communicate these in your marketing, listings, direct mailing letters and so on.
There's a list of very specific questions which will immediately reveal whether this prospective client is one of those truly valuable accounting clients who'll bring in a lot more income and, perhaps more importantly, give you a sense of accomplishment and achievement as an accounting professional.
There are places and communication lines where you can find these appreciative clients, if only you know where to look and how to approach them.
With your Modern Accountancy Marketing Course, you will.
And with these tools and the Monthly Financial Consulting Service, you're not dependent of FINDING appreaciative clients.
With these tools, you can MAKE them.
You will get ways of educating business owners and executives in your prospecting and marketing activities on these matters. These methods essentially guarantee that a good number of those you contact will BEGIN to appreciate your knowhow then and there.
The knowledge and the tools to achieve these things are part and parcel of your Modern Accountancy Marketing Course.
This is the only system that can do this and now you've found it.
It's a system developed during several years of trial and error, finding the practical, ready-to-use tools that will bring new clients in the hands of an accounting professional with no need for prior experience of marketing.
It took YEARS of back-and-forth research, testing, adjustments and piloting with a score of independent accounting firms USING the system continuously before it was proven to be the one and only client-acquisition system that works with certainty and produces uniform results in the hands of any practising accounting professional using it.
Once you have these tools, obtaining new clients from your local marketplace becomes a set of easy-to-do steps, all of which you can do without any prior experience.
And if you HAVE marketing knowhow then you'll find it even easier to produce results with these tools... and to have OTHERS do so also.
The system also includes a simple monthly consulting service model that any accountant can easily perform...
...but the VALUE of this simple added-value service for businesses is tremendous.
In fact, one of the most pleasant surprises will be when you fully realise how little it takes to greatly impress business owners with your expertise.
And there are no tricks here. It is all just knowing HOW to present yourself and what exactly to say.
By survey and practical tests, we know that 85% of business owners consider this service model so desirable that if they only KNEW it was available somewhere, they'd instantly consider changing accountants.
Above all, your Modern Accountancy Marketing & Sales Course is the most comfortable and pleasant to use of all systems. It will allow you to sell well while REMAINING in your role as an accounting professional instead of becoming a salesman.
The Modern Accountancy Marketing & Sales Course comprises 12 parts covering every effective way of obtaining new clients of the appreciative kind from your local area.
It's written in a friendly and interesting manner and from the practical viewpoint of "how to obtain results," complete with tested tools that you can simply begin to use, no prior marketing / sales experience or training required.
The course is delivered as a subscription-based publication one part per month, with full right to terminate your subscription at any point. You can also acquire all 12 parts at bulk price.
Here's a brief part-by-part presentation:
Modern Accountancy Marketing Course offering you the freedom to decide your future
You cannot decide what your competitors will do in future... but you can decide what your direction will be.
Obviously, if you decide to develop your firm and services, enhance your marketing reach, energize the PULL of your services in the local market... well, then it matters not a whole deal WHAT your competitors do in future.
And that's the idea with your Modern Accountancy Marketing Course.
This unique system offers you the freedom to decide your future toward a more viable and prosperous direction.
The system comes without ANY catches. You buy it and it's yours to use in your practice as you see fit.
You receive ready-to-use tools, new information, instructions and even troubleshooting tools that give you the experiences of using these methods thousands of times, so if you face a problem you'll know how to solve it.
Your Modern Accountancy Marketing Course gives you full control of client-acquisition and competition locally. It's in YOUR hands completely and you'll never be dependent on anyone or anything in creating a more prosperous future for yourself and your firm.
This is the way to fulfilling your goals and beyond.
Empowering you and your accounting firm
This system will empower you to achieve your goals and give the tools to motivate your team to work hard toward those same objectives.
And let's not forget this little gem:
Acquiring this system and installing it in your firm will in itself greatly increase the value of your practice.
When it's time to cash in on your life's work, the value of having a fully independent way of obtaining new clients of the best and most profitable kind will be an important factor for the potential buyer.
Don't go just for any new clients or a campaign to obtain a few.
Choose Modern Accountancy Marketing Course and you'll secure the SOURCE of the knowledge, the SYSTEM TOOLS... the WORKS for your OWN FIRM, ensuring you can acquire new clients at any time you want in any quantity you require.
Knowledge and exceptional insight are the strengths of this system. Those are also why the system can be operated successfully by any accounting professional at an affordable and sustainable cost.
This minutely documented system will RETAIN the knowledge and skills of client-acquisition within your firm, making each task easy to transfer to anyone so they'll start obtaining results immediately.
Think what it would mean to possess such a functional system as an edge over the local accounting firm competition.
Think what it would mean to be able to acquire new clients at will.
Think what it means to be able to pull in the BEST kind of client and how such clients will influence your own quality of life.
Think what it will mean to have a systemized method with ready tools and troubleshooting so you can easily hat your juniors to do each task from prospecting to sales and service delivery.
Think how much having such systems will impress a potential buyer and increase the future value of your practice.
That's true freedom and full control over your own future.
Cost of Modern Accountancy Marketing & Sales Course
Purchased individually (separately, not within a subscription), each part of the course costs $297.00 per part with the exception of Part 12 which is priced at $997.00...
... and believe me, the results this system can bring you are worth that... thousands of times over. However, right now we have a special offer:
As a special campaign and only
you can secure this priceless information and set of tools for a special subscription offer:
Right now and until the above date we have a special promotional campaign for course subscriptions you can obtain the course at only...
That's right, only ninety-seven US dollars per part, saving a huge bundle of money with each part of your Modern Accountancy Marketing & Sales Course!
|And right now we also have a special offer that allows you to order ALL 12 PARTS at once at more than 60% bulk discount by choosing this option on the secure order form, paying only $447.00 for everything including the bonuses.|
Part 1 explains the basic concept of this system along with the guidelines on how to deliver a unique BASIC added-value service which 85% of business owners want but think unavailable... so you'll know exactly what's coming once you've read Part 1.
A month after receiving Part 1 you'll be sent Part 2 at only $9+§+7.00... and each following part similarly at the pace of one manual per month... until you've received all 12 parts OR you've terminated your subscription.
|Remember that if you choose the monthly subscription plan, you can terminate your subscription at any time as long as you give us four business days' notice before the delivery date of your next scheduled part... so you have everything to win and nothing to lose.|
You can also SPEED UP or SLOW DOWN the rate at which you receive parts of the course during your subscription, if the need for that arises and you've opted for the one-part-per-month subscription.
See terms and conditions for exact details on our secure order page, the link to which is also at the end of this presentation.
Trust me, this valuable and unique set of workable tools has NEVER been offered at this low price.
I promise this system will be the best investment you'll ever make for your firm.
However, just to help you make the right decision now, I'm also offering a special collection of BONUSES available only a short while:
Subscribe now and you will receive these unique, high-value bonuses free of charge as your subscription progresses:
|An hour of my personal consulting time to be used at any time on any subject during your subscription after the delivery of Part 3 of the course (value $275.00)|
|Full system for easy monitoring of prospecting and its results (as well as where to put your attention if you get fewer results than expected), valued at $197.00 and delivered with Part 3 of the course|
|Four-colour Accounting service presenter kit to use with prospective clients, ready to print with ink jet, valued at $297.00, delivered with Part 5 of your course|
|Manual "How to get others to sell your services successfully" giving you valuable techniques on how to delegate sales duties to personnel so that you can get results and keep it all under control with minimum time and effort, valued at $197.00, delivered with Part 5 of your course|
|Four-colour presenter kit for use in outsourcing ready to print, valued at $350.00, delivered with Part 9 of the course. Click here to read more about the Accounting Service Presenter Kit|
|Four-colour presenter kit for use in networking ready to print, valued at $350.00, delivered with Part 10 of the course|
|A set of 10 full-length newsletters for use with your prospective clients all ready for use by including your contact details, valued at $497.00 but yours for free with Part 10 of the course.|
|Accounting Professional's Recession Survival Strategy Guide a unique 247-page guide to learning how you can do better during economic downturns and harness its forces to give you lots more business and profits, valued at $197.00 and delivered with Part 12 of the course.|
All of these bonuses are yours for free during the course delivery as scheduled above if you subscribe now.
Do the math and I think you'll agree that the total value of these bonuses combined with total savings on each of the 12 parts that you receive by subscribing now are quite spectacular.
And if you compare the cost with what you can achieve with these tools...
Make no mistake, these additional bonuses are of high value and they sell well. But as they're mine to give, I do so because I absolutely don't want you to bypass this opportunity to get the Modern Accountancy Marketing & Sales Course and to become the quality market leader in your area and a master marketer of your own services.
But I can only extend this offer for a short while so please don't miss the deadline.
Each part is 150-200 pages and most parts include additional materials and downloads.
This course is delivered during a 12-month schedule, one part a month but you can speed up the schedule at will, or take one or more parts in between the monthly schedule.
You can also take three longer breaks during your subscription if you so wish, up to three months each time instead of the one month interval.
The manuals are located on a secret members-only web site and pages. You will be sent an e-mail giving you the URL (web address link) which you simply CLICK to get to a page on our web site where you can download the manual in question.
Each of the 12 manuals is delivered as a PDF file. This Portable Document File uses Acrobat Reader software which is pre-installed in all computers since well before year 2000.
Downloading a manual is extremely easy and we stand by to render assistance in the unlikely event that you should experience difficulties.
The PDF file is easy to use on your screen and you can easily copy text and graphics from it. Specific materials, such as direct mailing letter text, forms, questionnaires and graphics will also be available as separate downloads for you on our site.
Once you place your order, you will get the first issue within 24 hours... and you're ready to go!
Thank you for all the work you've put into reading this presentation and familiarizing yourself with the contents of Modern Accountancy Marketing & Sales Course.
If you want to see what your colleagues say about these materials then click here to read some of their testimonials.
The only way you can really SEE and FEEL the uniqueness and efficiency of this system is by subscribing so you receive Part 1 to read.
I've made your risk very low and I've piled up the benefits high for you just so you could subscribe with confidence and try it out for yourself.
Your Modern Accountancy Marketing & Sales Course lets you harness your true abilities and utilize your full potential.
It's your road to obtaining higher profits and appreciation which you so genuinely deserve. It's the way of reaching those goals you've dreamed about.
Order now by clicking the link below and you will receive your delivery of Modern Accountancy Marketing & Sales Course materials within hours!
In that case, choose any of the links below:
Testimonials of Accounting professionals on Modern Accountancy Marketing & Sales Course
Frequently Asked Questions about Modern Accountancy Marketing & Sales Course
Terms and conditions of sale and delivery of Modern Accountancy Marketing & Sales Course
Alternately, if you want to read detailed descriptions of each part's subject matter, use the links at the end of the page!
HDK Consultants U.S.A. Inc.
411 Cleveland Street
Clearwater, FL 33755
Phone (727) 474 1206
Calls from outside USA: +1 727 474 1206
|Part 1: Read why it is so vitally important to know exactly what your target audience wants and approach them from that precise angle.||Part 2: Read how direct mailing works and how it doesn't... and why you must have the correct message down to inch perfect for results...||Part 3: Read about the world's most successful method of finding potential clients through telemarketing, obtaining more than 10,000 prospects.|
|Part 5: Read about the importance of having especially tailored sales closing techniques suitable for accountancy to use at the right time...||Part 6: Read how you can expand your Monthly Financial Consulting Service and add value, increase profits, all the while that you're helping clients.|
|Part 7: Read about the unique toolkit for making your clients SEE how much you're doing for them... using client-satisfaction for the RIGHT reasons!||Part 8: Why is it so hard to obtain referrals and why do clients do so little to bring us referrals? Read how you can quadruple the flow of referrals...||Part 9: These are the tools for tempting BIG companies into outsourcing their accounting functions to your firm but use these carefully!|
|Part 10: If you thought networking and PR are boring or ineffective, read this article and learn how to gain the upper edge in competition!||Part 11: Learn the power of educating your target group and prospects... and acquire the systems to do so without authoring a word...||Part 12: Having your own "starter product" to sell to prospects could make you a very happy practitioner with time and money to spend at your leisure...|
Here are more articles explaining the unique nature of this system:
Click here to read what your colleagues say about this system
Terms & Conditions:
Click here to read the terms and conditions of subscription
Frequently Asked Questions about Modern Accountancy Marketing Course