Accountancy Marketing Newsletter

The archive of CPA Marketing Tips Newsletter issues

The archive of CPA Marketing Tips Newsletter issues

Here's the main directory for CPA Marketing Tips Newsletters that have been published. Feel free to browse but, please BOOKMARK this site as these archives are quite extensive.

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Thank you for your interest and the archive begins here:

CPA - Accounting Firm Marketing Newsletter:
Helping accounting clients and marketing

Discussing the concept of HELP and how clients and prospective clients can be suspicious of it... and what you can do.

CPA - Accounting Firm Marketing Newsletter:
Two methods of CPA competition

An interesting viewpoint on the two most obvious ways of competing with other accounting firms within your local area and limited number of available clients.

CPA Marketing Newsletter:
How to charge monthly fees for CPA service

What if you could charge monthly fees for your services from each client, have your CPA firm increase its profits and divide the workload more evenly throughout the year? Well, you actually have most of the systems already IN PLACE...

CPA Marketing Newsletter:
Reverse flow CPA marketing

What is it like presenting your accounting services to a disinterested business owner? In this newsletter issue, you'll learn what causes the disinterest and how you can REVERSE it, thus almost guaranteeing to sign on a CPA new client....

CPA Marketing Newsletter:
What a difference a decision makes

This issue discusses the anatomy on indecision and decision-making. Learn the results of indecision in a CPA practice and how to reverse it, thus bringing about positive growth and even influencing your clients' decisions positively...

CPA Marketing Newsletter:
How to handle criticism

Criticism is all around and nobody can avoid it. Learn what criticism does for the expansion and marketing of your CPA firm and how to handle it. If you accept it or reject it, its first victim will be the marketing of your accounting services...

CPA Marketing Newsletter:
Is there hope of better?

Is it hopeless to be an accountancy practitioner? Should you listen to colleagues who say it's hopeless to find new CPA clients or impossible to create demand and value for accounting services? Find out why HOPE is such a vital element of...

CPA Marketing Newsletter:
Financial well-being - Client's viewpoint

Financial well-being and the raising above the make-break point are what most business owners want most out of their life. The degree to which an accounting professional evokes HOPE that this can occur also determines the success of sales!

CPA Marketing Newsletter:
Increasing the value of your practice

Will your CPA firm be worth what you expected once it's time to cash in? What if you could ALIGN the short-term client-acquisition goal with the long-term increasing of value of your practice, making money now while increasing valuation...

CPA Marketing Newsletter:
Income risk management

This issue brings out a perplexing idea on how an accounting practice or CPA firm could positively minimise its risk of income loss by delivering a similar value-added service for income risk management to their clients and target group...

CPA - Accounting Firm Marketing Newsletter:
Practitioner's networking strategies

Here you receive a few insider secrets of successful accountancy networking. Read what's the primary MOUNTAIN of a barrier of networking... and you saw it all along! Secure the tips on ensuring you're understood and remembered by everyone...

CPA Marketing Newsletter:
Finding big outsourcing clients

A functional system for finding bigger businesses outsourcing their accounting functions can open the door for an exciting treasure hunt with huge potential earnings for your CPA firm. Here are some insider tips on finding outsourcing...

CPA Marketing Newsletter:
How to communicate with prospects

If you state claims about the quality of your accounting services, you will TURN OFF your prospects and they don't believe you. But if you use this technique to ask questions whose ANSWERS ARE the claims that you wanted him to believe then...

CPA Marketing Newsletter:
Admiration - let him sell your services

Learn the secret of using admiration in presenting and selling accounting services. Let your prospect talk about what he LIKES and let him do most of the selling! An amazing revelation that benefits every accounting practice and CPA firm...

CPA Marketing Newsletter:
Marketing accounting services on Internet

Only 4% of CPA firms KNOW how to utilize Internet for marketing accounting services, leaving a huge potential for those who do. This issue offers some insider secrets on what works for acquiring clients online and on net marketing knowhow...

CPA Marketing Newsletter:
Practice management & setting goals

Learn how to utilize the immense power of goal-setting in achieving what you've envisioned for your CPA firm or accounting practice. This knowledge can move mountains and if you apply it your accounting practice can achieve anything....

CPA Marketing Newsletter:
Starter Product Strategy

This issue of CPA Marketing Tips Newsletter explains how to turn the tide and start utilizing the Starter Product strategy which allows you to turn a PROFIT from marketing your accounting services. An amazing concept that works well.....

CPA Marketing Newsletter:
Financial well-being - Client's viewpoint

Financial well-being and the raising above the make-break point are what most business owners want most out of their life. The degree to which an accounting professional evokes HOPE that this can occur also determines the success of sales!

Best wishes,

Harry Kafka
HDK Consultants U.S.A. Inc.
PMB 211
411 Cleveland Street
Clearwater
FL 33755
Phone (727) 474 1206
Calls from outside USA: +1 727 474 1206
CONTACT FORM

What makes finding prospects for accounting services so difficult
and how top CPAs have solved this?

Why offers of accounting services do not interest businesses and what you should offer instead?

The Four Decisions of Prospects: How you control decisions and handle the most usual objections in selling accounting services

How to get an unfair advantage over other practices when prospecting in your area?

How you can find a constant flow of qualified prospects without cold-calling?

Starter Product Strategy: How to quadruple the number of new prospective clients while actually making a PROFIT out of your marketing?

The two factors which make selling your own accounting services so difficult...and how to overcome these barriers

How an Accounting Professional can outsell all but the absolute top sales experts by a ratio of 2 to 1?

A discreet, effective way for a CPA to sell accounting services without ever having to become a salesman

How prospects form their opinion about your professional skills - learn how to instill a high image of yourself with every single prospective client!

The Profit Catch 22 of CPA firms and how you solve it & get BOTH time and money to spend?

Practice Management - The missing ingredient in making goals become actuality: What your CPA Practice could REALLY do for you?

Avoiding Accounting Service Advertizing Mistakes: What you should absolutely know before you pay another dime for advertizing?

Writing Killer Copy: Creating a high-interest CPA service advertising message that elicits response