Archive of CPA Marketing Tips Newsletter contains lots of marketing tips for CPA firms and accountancy practices. Subjects include value pricing, adding value, year-round clients...

Accountancy Marketing Newsletter

CPA Marketing Tips Newsletter Archive
The archive of CPA Marketing Tips Newsletter issues

Modern Accountancy Marketing & Sales Course

CPA Marketing Tips Newsletter issues

The archive of CPA Marketing Tips Newsletter issues

B2B telemarketingHere's the main directory for CPA Marketing Tips Newsletters that have been published. Feel free to browse but, please BOOKMARK this site as these archives are quite extensive.

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Thank you for your interest and the archive begins here:

CPA Marketing Newsletter: Fighting recession

Learn how you CAN market successfully in an economical downturn once you realize what is real and what isn't - and use a message that business owners WANT to hear in recession.


CPA - Accounting Firm Marketing Newsletter:
Helping accounting clients and marketing

Discussing the concept of HELP and how clients and prospective clients can be suspicious of it... and what you can do.


CPA - Accounting Firm Marketing Newsletter:
Two methods of CPA competition

An interesting viewpoint on the two most obvious ways of competing with other accounting firms within your local area and limited number of available clients.


CPA Marketing Newsletter:
How to charge monthly fees for CPA service

What if you could charge monthly fees for your services from each client, have your CPA firm increase its profits and divide the workload more evenly throughout the year? Well, you actually have most of the systems already IN PLACE...


CPA Marketing Newsletter:
Reverse flow CPA marketing

What is it like presenting your accounting services to a disinterested business owner? In this newsletter issue, you'll learn what causes the disinterest and how you can REVERSE it, thus almost guaranteeing to sign on a CPA new client....


CPA Marketing Newsletter:
What a difference a decision makes

This issue discusses the anatomy on indecision and decision-making. Learn the results of indecision in a CPA practice and how to reverse it, thus bringing about positive growth and even influencing your clients' decisions positively...


CPA Marketing Newsletter:
How to handle criticism

Criticism is all around and nobody can avoid it. Learn what criticism does for the expansion and marketing of your CPA firm and how to handle it. If you accept it or reject it, its first victim will be the marketing of your accounting services...


CPA Marketing Newsletter:
Is there hope of better?

Is it hopeless to be an accountancy practitioner? Should you listen to colleagues who say it's hopeless to find new CPA clients or impossible to create demand and value for accounting services? Find out why HOPE is such a vital element of...


CPA Marketing Newsletter:
Financial well-being - Client's viewpoint

Financial well-being and the raising above the make-break point are what most business owners want most out of their life. The degree to which an accounting professional evokes HOPE that this can occur also determines the success of sales!


CPA Marketing Newsletter:
Increasing the value of your practice

Will your CPA firm be worth what you expected once it's time to cash in? What if you could ALIGN the short-term client-acquisition goal with the long-term increasing of value of your practice, making money now while increasing valuation...


CPA Marketing Newsletter:
Income risk management

This issue brings out a perplexing idea on how an accounting practice or CPA firm could positively minimise its risk of income loss by delivering a similar value-added service for income risk management to their clients and target group...

CPA - Accounting Firm Marketing Newsletter:
Practitioner's networking strategies

Here you receive a few insider secrets of successful accountancy networking. Read what's the primary MOUNTAIN of a barrier of networking... and you saw it all along! Secure the tips on ensuring you're understood and remembered by everyone...


CPA Marketing Newsletter:
Finding big outsourcing clients

A functional system for finding bigger businesses outsourcing their accounting functions can open the door for an exciting treasure hunt with huge potential earnings for your CPA firm. Here are some insider tips on finding outsourcing...


CPA Marketing Newsletter:
How to communicate with prospects

If you state claims about the quality of your accounting services, you will TURN OFF your prospects and they don't believe you. But if you use this technique to ask questions whose ANSWERS ARE the claims that you wanted him to believe then...


CPA Marketing Newsletter:
Admiration - let him sell your services

Learn the secret of using admiration in presenting and selling accounting services. Let your prospect talk about what he LIKES and let him do most of the selling! An amazing revelation that benefits every accounting practice and CPA firm...


CPA Marketing Newsletter:
Marketing accounting services on Internet

Only 4% of CPA firms KNOW how to utilize Internet for marketing accounting services, leaving a huge potential for those who do. This issue offers some insider secrets on what works for acquiring clients online and on net marketing knowhow...


CPA Marketing Newsletter:
Practice management & setting goals

Learn how to utilize the immense power of goal-setting in achieving what you've envisioned for your CPA firm or accounting practice. This knowledge can move mountains and if you apply it your accounting practice can achieve anything....

CPA Marketing Newsletter:
Starter Product Strategy

This issue of CPA Marketing Tips Newsletter explains how to turn the tide and start utilizing the Starter Product strategy which allows you to turn a PROFIT from marketing your accounting services. An amazing concept that works well.....

CPA Marketing Newsletter:
Financial well-being - Client's viewpoint

Financial well-being and the raising above the make-break point are what most business owners want most out of their life. The degree to which an accounting professional evokes HOPE that this can occur also determines the success of sales!

CPA Marketing Newsletter:
Helping CPA clients to reach their set financial goals

You probably have thought that most business owners have NO interest in following the development of their own finances. But actually that is NOT so. Read what causes that apparent disinterest and how you can cut trough it very easily...

CPA Marketing Newsletter:
How can you help your clients by providing them with better financial leadership?

Learn how you can help your clients AND yourself by providing them with a very practical form of financial leadership that enables them to avoid emergencies in their business.

Give it a try.
I guarantee you'll be surprised at how interested your clients will be about your knowledge, how easily it will tempt new business to your firm, how enjoyable you will find delivering it... and how profitable it will be for your practice within months and from thereon out!

Best wishes,

Harry Kafka
HDK Consultants U.S.A. Inc.
PMB 211, 411 Cleveland Street
Clearwater, FL 33755
Phone (727) 474 1206
Calls from outside USA: +1 727 474 1206

Practice Management Articles

CPA Firm Recession Practice Management Strategies!MAKING A DIFFERENCE: How to utilize your true potential to expand practice beyond its natural, slow-paced growth?

Inside, you KNOW there should be more clients and more profits. You can FEEL that your potential is far greater than what you seem to be able to put out with... and you're RIGHT.

But are you looking the wrong way for a solution? What if it isn't YOUR capabilities stopping the expansion... but lack of step-by-step system which is based on PRACTICAL EXPERIENCE of successful colleagues?

At the end of the day, we all need the ROUTE to easier expansion, better profits and more appreciative clients before we can use our true power to travel toward the goal.

CLICK HERE to read how you can acquire the tested route to increase your clientele and profits without risks or discomfort...

Cost of Prospective
Accounting Clients
How much does one prospective Accountancy client or referral cost?

Is it impossible to find prospects for CPA services in a profitable or even affordable way?

If so, what causes the barriers? Is there no way you can find prospects and referrals at an affordable cost and adequate numbers?

CLICK HERE to read about smaller CPA and Accounting firms that have indeed found a way to find new prospective clients and referrals with ROI.

Pricing & Billing CPA Services at valueAre you selling CPA hours or values perceived and gained by the client?

Pricing your service at hourly rates - or at the value they represent to clients?

How can you CREATE that value in the minds of your current and future clients? Its not all that hard to create added-value Accounting services to achieve this.

CLICK HERE to see how some CPAs and Accountants have increased their profits while getting MORE year-round clients.

Year-Round Clients for your CPA Practice?

Divide your CPA Tax Season workload more evenly along the year - with more per-client revenue!If you don't actually LIKE the Tax Season frenzy, you might want to divide your work more evenly along the calendar year. Extensions is one way - but here's a new way that will also increase your per-client revenue and profit AND lessen the Tax Season workload.

CLICK HERE to read about this new way many CPAs are already using - you can implement it within DAYS...

CPA selling comfortably - you're joking, right?

Selling Accounting services is a paradoxal undertaking... Selling your own ability - yourself, in essence - is often not too pleasant. Using superlatives and sales antcis about oneself can get embarrassing for a CPA.

It's a paradox - if you tell the client how great you are, he might get turned off... but if you don't, he just won't know.

Selling should be easier... and above all, more comfortable!

CLICK HERE to see how other Accounting Professionals have solved this problem the simple and easy way.

Accountant beating top salesmen at their own game two to one?

Selling your CPA or Accounting Practice? Why not first increase the value of it...Not many accountants would instantly consider themselves top guns in sales. But that's only because they haven't discovered their true POWER using the accountant-tailored sales methods... which, amazingly, don't appear to sell at all but yet obtain a huge number of new clients!

Don't take my word for it...

CLICK HERE to read how you could oversell all but the absolute TOP sales experts by using an accountant- tailored new technique...

Advertising & Marketing of Accounting services — a Before you spend another cent in advertising Accounting Services - read this.waste of effort and money?

Well, admittedly it often is. Why is it so difficult to get RESULTS from advertising or marketing campaigns? What's the catch?

CLICK HERE before you invest another cent to advertising - this is something you need to know BEFORE you pay!

The leading Marketing & Sales System for Accounting Professionals

Modern Accountancy Marketing & Sales Course

Want to turn the trend on the economic downturn for your clients and your CPA / Accounting practice?

Then have a look at this:

Accounting Professional's Recession Survival Strategy Guide

Articles on Practice Management & Marketing


What makes finding prospects for accounting services so difficult
and how top CPAs have solved this?

Why offers of accounting services do not interest businesses and what you should offer instead?

The Four Decisions of Prospects: How you control decisions and handle the most usual objections in selling accounting services

How to get an unfair advantage over other practices when prospecting in your area?

How you can find a constant flow of qualified prospects without cold-calling?

Starter Product Strategy: How to quadruple the number of new prospective clients while actually making a PROFIT out of your marketing?


The two factors which make selling your own accounting services so difficult...and how to overcome these barriers

How an Accounting Professional can outsell all but the absolute top sales experts by a ratio of 2 to 1?

A discreet, effective way for a CPA to sell accounting services without ever having to become a salesman

How prospects form their opinion about your professional skills - learn how to instill a high image of yourself with every single prospective client!

Which are the effective elements in a CPA service presentation and sales system - which parts are essential if you want RESULTS with certainty?
CLICK HERE for CPA Marketingtips Newsletter back issues!




The Profit Catch 22 of CPA firms and how you solve it & get BOTH time and money to spend?

Practice Management - The missing ingredient in making goals become actuality: What your CPA Practice could REALLY do for you?

Avoiding Accounting Service Advertizing Mistakes: What you should absolutely know before you pay another dime for advertizing?

Writing Killer Copy: Creating a high-interest CPA service advertising message that elicits response

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HDK Consultants USA Inc.
HDK Consultants U.S.A. Inc.
PMB 211
411 Cleveland
FL 33755
Phone (727) 474 1206
Calls from outside USA:
+1 727 474 1206

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