CPA - Accounting
Firm Marketing Newsletter:
Is there hope of better for your CPA firm?
In this issue
we discuss the most elementary of human needs for any practitioner.
Make sure you
read this one no matter how busy you are, for I guarantee it
will make you feel better!
As long as we
have HOPE of better things to come for our CPA firm, we DO better
Hoe is the
fundamental fuel of life as we all know. When there's hope we
can overcome hardships and achieve goals. and when the hope goes,
everything crumbles along with it.
However, there
are many people in this world whose main purpose seems to be
to spread hopelessness to their fellow men.
The pessimistic,
cynical message we see on various accounting forums and the media
is not helping anyone. Their message is of NO hope and that it's
useless to try anything because it will just fail miserably.
According to
these voices it is all impossible, hopeless... useless to try
fighting the inevitable.
Only it's NOT
SO.
Those "realities
of life" so eagerly disseminated by some derive from a very
specific consideration which isn't going to do anyone (else)
any good. Some of these promulgators of hopelessness are experts
in their field but NOT experts in marketing accounting services.
Think for yourself:
Which is going
to help YOU to go on developing your accounting practice —
the idea that everything is possible provided you have the
right tools and knowledge... or the claim that everything
is hopeless so it's useless to try...?
And what would
be the MOTIVATION of these fellows (who publicly announce they've
given up trying to obtain new clients) for telling OTHERS that
it cannot be done?
Right. Maybe
they ARE going after new clients but don't want anyone else to
compete... or maybe they've stopped marketing and now aim to
make everyone else quit also.
Who knows...
but it's not something that would benefit YOU.
Now, I'm not
going to try telling you it's EASY to acquire new CPA clients
at better profit. I'll not insult you by claiming that there
are thousands of businesses out in your area simply gagging to
hear your accounting service presentation or eagerly awaiting
your next direct mailing letter or telemarketing call.
I'm merely
stating the fact that hundreds of accounting practices and CPA
firms MANAGE to acquire new clients at reasonable cost and with
reasonable efforts.
"Easy"
is a bad word as it includes the connotation of "achieved
without any effort," which is not the case with finding
new accounting clients at far better profit (and income far in
excess of what's the per-client industry standard).
Nothing worthwhile
comes without SOME work.
You cannot
achieve such a hugely pro-survival goal as "being able to
obtain new clients at far higher income & profit whenever
you want them and in any quantity you prefer" without a
carefully tested and proven system.
I know because
we've actually found out the PRACTICAL ACTIONS required to do
this.
And, after
three years of hard work with 50 practices, put these actions
down into ready-to-use tools in just the correct sequence...
after which hundreds of firms have used these tools successfully.
It's just not
possible for any single practice to invest the time & money
required to RESEARCH & TEST & PILOT this as there are
so many alternatives to choose from, of which only one produces
the expected result.
So, the CERTAIN
route to hopelessness is to try developing a system on your own,
simply because it's something that requires far too much doing
for any single firm.
Needless to
say, insisting of creating the whole system on your own is an
undertaking of some 10 years or so. If it took a team of 10 marketing
experts and 50 practices three years FULL TIME then you can do
the math and see what it requires part time and with only you
at it, right?
CPA Marketing:
Injecting a healthy dose of realistic hope into your practice
Would you like
to acquire a HUGE increase in your future possibilities right
now?
Would you want
to increase your motivation and positiveness, gain a whole new
outlook on what your TRUE POTENTIAL for future expansion really
is?
You KNOW your
true potential is so much more.
So, why not
take the decisive step to turn that potential into reality, harnessing
the proven system in creating some real PULL for your services
right now?
The Modern Accountancy
Marketing & Sales Course will not only give you the insider
knowledge of WHY your competitors keep on failing in their marketing
attempts, but it will also provide you with the exact steps and
PRACTICAL ACTIONS on how the top 4% of practitioners are obtaining
new clients at better profit as we speak... whenever and however
many they want.
Think about
that for a moment.
It's not an
empty promise. It is factually the ONLY step-by-step programme
for finding new accounting clients at better profit and higher
success ratios.
But let's get
back to HOPE.
For now, if
you feel a bit lacklustre and overwhelmed, don't think of DOING
something.
For now, just
think of acquiring KNOWLEDGE on the precise anatomy of those
barriers causing failure to all practitioners in marketing...
and the exact steps on how to SOLVE those problems and achieve
the results you want.
That will give
you HOPE and hope will give your CPA marketing project WINGS.
Knowledge will
change your whole viewpoint on your own possibilities and what
you can do with your CPA firm.
So, concentrate
on things that give you lots of hope for future and stay positive.
Isn't it time
you KNEW and HAD this knowledge so you can look more positively
into the future, knowing it's yours to shape any way you wish?
I think it's
never too soon or never too late to get more power and strength
for yourself.
So never let
anything or anyone tell you it's hopeless!
Thank you for what you do for the business community and keep
up the good work!
Best wishes,
Harry Kafka
HDK Consultants
Ltd
32 Manning Close
Richmond Square
East Grinstead RH19 2DR
West Sussex, United Kingdom
Tel. 01342-328 116
From U.S: 011-44-1342-328-116
CONTACT
FORM |
