CPA - Accounting
Firm Marketing Newsletter:
Helping accounting clients and marketing
In today's
cutthroat world one can easily become blind to one's true intention
of helping others.
But in your
position, you are among the elite, the top one percentile of
the population when it comes to helping others.
You help others
significantly and importantly... and a lot more than others do.
More than most people help others... and usually a lot more than
those you help would help you in exchange.
Helping others
is one of those innate purposes of life, really. Some believe
we exist for the very purpose of helping. Certainly veryone agrees
that "having helped" is one of the best feelings ever.
So, why is
help such a muddled and often upsetting subject then?
Well, I'm not
sure I have the answer to that but personally I've noticed that
it can be soul destroying to anyone if his help is not accepted
and somewhat appreciated or if the helpful intention is not even
SEEN for what it is.
We've all had
to experience being looked as if we are a MONSTER because our
intention to help was misinterpreted for something else altogether.
Also, people
easily blame those who help them if ANYTHING goes wrong.
And none of
us is immune to experiencing an offer of help to signify something
negative... a statement that we NEED help and thus are somehow
unable to solve our own problems... and whatnot.
Accounting practice:
Help those who want to be helped
The goal of
helping is not uniform in its strength from one person to another.
Anyone setting up a business is usually a lot more intent on
helping.
And so it is
usually his lot to become frustrated when he sees that someone
would dearly NEED his help but, try as he might, he cannot get
this person to REALISE it or accept help.
This then can
lead to quite a lot of upsets.
It is dispiriting
to see how someone's life is hampered by some problem and yet
not be able to convince that person of this situation so they
would allow you to help them overcome it.
So, is there
any way to alleviate this frustrating state of affairs?
Yes there is.
The solution is twofold.
Firstly, acquire
more knowledge on WHY people resist help in general and how you
can overcome most of those barriers that currently act as dead
ends for your attempts of helping others.
And believe
you me, this is a HUGE step which can greatly change the way
you think about marketing your services and the results thereof.
Secondly, once
you know your way of approaching people is optimised to make
them realise what you want them to understand, help only those
who want to be helped.
Not everyone
wants to be helped.
Oh, I know
that's one of those things nobody ADMITS... but it's true nevertheless.
Some people cannot overcome their distrust of help. Others simply
cannot ever look into their own actions and decisions, thus only
seeking for someone ELSE to blame for every possible problem
they have in their business activity.
And, who knows,
there may even be a few who've already given up trying and "help"
for them means "ending it all..."
You cannot
help everyone. And you cannot help a person BEFORE he is ready
to help himself.
The good news
is that nine out of ten people can be helped, if you know how
to approach them.
Of these, the
majority may need more time to come to the realisation... but
at least 10% will already be at that point where help is definitely
wanted, provided you present it correctly.
Thank you for
your tireless work to help others.
It IS greatly
appreciated despite the meagre acknowledgment... and your help
is vitally important to the society also.
Keep a positive
mind and keep wanting to help.
It is guaranteed
to make you feel better about life, yourself and your business...
and it certainly produces better results for your business!
Keep up the
good work,
Best wishes,
Harry Kafka
HDK Consultants
Ltd
32 Manning Close
Richmond Square
East Grinstead RH19 2DR
West Sussex, United Kingdom
Tel. 01342-328 116
From U.S: 011-44-1342-328-116
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