On cpamarketingtips.com,
you find free articles and tips on CPA Marketing, prospecting
for new year-round Accounting service clients, and marketing
& sales strategies and techniques for small to medium sized
Accounting and CPA firms.
Accounting
Service Marketing
Marketing tips
for the CPA and accountant in public practice
Yet practical systems of client-acquisition
for accounting professionals are few and far between. I'm talking
about the "meat" — securing the exact tools and
instructions of WHAT TO DO TO OBTAIN RESULTS.
The "accountancy marketing
market" seems to be overflowing with great orators, clever
theories, ideas for adding value, and motivational seminars lasting
several days.
But what about giving the TOOLS
for accounting professionals they could use without the need
for all this motivating, training, new ideas for adding value
and whatnot?
Successful systems for obtaining
new year-round clients are rare.
The marketing, advertising
and promotional strategies of big CPA & accounting firms
are not suited for smaller practices - we don't have the unlimited
financial and personnel resources like they do.
On www.cpamarketingtips.com
you will find marketing strategies that ARE suited for a low
cost, continuous marketing that small to medium sized firms are
currently using worldwide.
CPA firms in 45 states and
accounting practices in 30 countries use these cost-efficient
techniques successfully.
Above all, we have specialized
in creating ready-to-use marketing tools that are comfortable
to use and suit the unique role of the accounting professional.
On this web site, you will
find a wealth of information from the practical viewpoint of
a small-to-medium sized firm of accountants or Certified Public
Accountants. There are more than 100 letter-sized pages worth
of articles here.
It may prove a bit too much
to read at one go — and we also add materials constantly
— so please bookmark this site to ensure you find back when
you want.
"Harry
Kafka's marketing guides were instrumental in helping my firm
to reach almost full market penetration of our area.
I am often
able to gain new clients long after our initial contact because
our message was clear and rememberable. This is critical given
the small number of prospective clients within our target area.
With the
help of these marketing systems, my practice grew from $59K to
$280K (2001 Gross Revenue Collected) in one year. This year is
on track to reach $400K. My main concern now is getting all the
work done!
THANKS FOR
ALL YOUR HELP!"
Dean Owen,
CPA, PSC
Certified Public Accountant/Certified Business Manager
"Harry
Kafka is the most effective ‘how-to’ writer I’ve
ever encountered. It is a Godsend that he chooses to write truly
useable material for Accountants in public practice around the
world.
Whatever
Harry Kafka writes about is down-to-earth and practical (and
even more importantly, it is well thought out AND on top of that,
it works).
Don’t
even think about delaying; get Harry’s material, put it
to work and watch your profits multiply."
Paul Dunn
Founding Chairman
Results Accountants' Systems (RAS)
Below, you find the links to
the articles on these subjects. And please, make use of our offer
and subscribe to FREE CPA Marketing
Tips Newsletter. If you subscribe now, it will be free
forever!
I hope you find this information useful.
We also have other web sites for accounting professionals which
you may find worthwhile to explore. These are listed below.
Harry Kafka HDK Consultants Ltd
32 Manning Close
Richmond Square
East Grinstead, RH19 2DR
West Sussex, United Kingdom
Telephone: (01342) 328 116
(From U.S: 011-44-1342-328-116) CONTACT
FORM
- MAKING A DIFFERENCE: How to utilize your true potential to expand practice beyond
its natural, slow-paced growth?
Inside, you
KNOW there should be more clients and more profits. You can FEEL
that your potential is far greater than what you seem to be able
to put out with... and you're RIGHT.
But are you
looking the wrong way for a solution? What if it isn't YOUR
capabilities stopping the expansion... but lack of step-by-step
system which is based on PRACTICAL EXPERIENCE of successful colleagues?
At the end
of the day, we all need the ROUTE to easier expansion, better
profits and more appreciative clients before we can use our
true power to travel toward the goal.
Pricing your service at hourly
rates - or at the value they represent to clients?
How can you CREATE that
value in the minds of your current and future clients? Its not all that hard to create added-value
Accounting services to achieve this.
If you don't actually LIKE the Tax
Season frenzy, you
might want to divide your work more evenly along the calendar
year. Extensions is one way - but here's a new way that will
also increase your per-client revenue and profit AND lessen the
Tax Season workload.
Selling
your own ability - yourself, in essence - is often not too pleasant.
Using superlatives and sales antcis about oneself can get embarrassing
for a CPA.
It's a paradox - if you tell
the client how great you are, he might get turned off... but
if you don't, he just won't know.
Selling should be easier...
and above all, more comfortable!
Accountant beating
top salesmen at their own game two to one?
Not many accountants
would instantly consider themselves top guns in sales. But that's
only because they haven't discovered their true POWER using the
accountant-tailored sales methods... which, amazingly, don't
appear to sell at all but yet obtain a huge number of new clients!
A turnkey web site solution
for harnessing the power of the Internet for prospecting. This
web site will become your untiring salesman, working 24/7 to
find new prospective clients from your area through the Internet.
Includes web content, design,
domain name, hosting and more.
Learn how (and why) only 4%
of CPA and/or accounting firms find prospective clients on the
Internet continually... and what are the secrets of creating
web content that will interest web site visitors and propel them
into action.
The most practical accountancy
client-acquisition system ever created. Based on years of running
the system with hundreds of practices.
Contains a large collection
of tested, ready-to-use tools for obtaining prospects, presenting
your services and signing on new clients.
These tools completely bypass
the need to study marketing or sales techniques and allow the
practitioner to remain in his comfortable role as a counselling
expert without any need of becoming a salesman.
This unique
system gives you the precise steps on how to make business owners
understand the anatomy of recession and help them to adjusttheir marketing to meet the changed needs of their markets.
This one-of-a-kind
system opens the door for helping your clients while getting
more work.
Your Accounting
Professional's Recession Guide gives a way to sell marketing
consultations in many forms and in this manual we will show you
exactly how...
One-Day CPA
Accountancy Practice Marketing Theme Seminars & Workshops
I offer one-day
seminar events on various subjects concerning several aspects
of running an accountancy practice.
The purpose
of these theme days is to offer new insight into the barriers
stopping one from reaching the goals set for that particular
area of the practice, and to offer new ways of achieving those
results.
Would you want to expand your
practice into consulting your clients on issues of marketing,
sales and planning?
If so, here's your chance.
HDK Consultants now offers a totally unique way for you to expand
your practice into consulting services by using our industry-related
and generic consultation packages.
Would
you want to obtain a whole lot more REFERRALS?
If your CPA firm has more than
100 business clients, the HDK Accounting Firm Referral Programme
might definitely be something for you. Referrals are the most
valuable prospects...
Quality-Assured
Accountancy Client-Acquisition Service
If you're a UK-based accounting
firm, check out this unique service which not only guarantees
results but actually offers a quality-guarantee as well, along
with an exculsive territory.
HDK
Consultants Ltd
32 Manning Close
Richmond Square
East Grinstead, RH19 2DR
West Sussex, United Kingdom
Telephone: (01342) 328 116
(From U.S: 011-44-1342-328-116) CONTACT
FORM
- MAKING A DIFFERENCE: How to utilize your true potential to expand practice beyond
its natural, slow-paced growth?
If you don't actually LIKE the Tax
Season frenzy, you
might want to divide your work more evenly along the calendar
year. Extensions is one way - but here's a new way that will
also increase your per-client revenue and profit AND lessen the
Tax Season workload.
Selling
your own ability - yourself, in essence - is often not too pleasant.
Using superlatives and sales antcis about oneself can get embarrassing
for a CPA.
Not many accountants
would instantly consider themselves top guns in sales. But that's
only because they haven't discovered their true POWER using the
accountant-tailored sales methods... which, amazingly, don't
appear to sell at all but yet obtain a huge number of new clients!
waste
of effort and money?
Would
you want to obtain a whole lot more REFERRALS?
Part
1: 
Part
2: 
Part
3: 
Part
4: 
Part
5: 
Part
6: 
Part
7: 
Part
8: 
Part
9: 
Part
10: 
Part
11: 