Accounting Service Marketing

Marketing tips for the CPA and accountant in public practice

Marketing & promotional tools, strategies and techniques for small to medium sized CPA firms and accounting practices

Smaller CPA and accounting practices need inexpensive and easy-to-use methods for marketing accounting services.

Yet practical systems of client-acquisition for accounting professionals are few and far between. I'm talking about the "meat" — securing the exact tools and instructions of WHAT TO DO TO OBTAIN RESULTS.

The "accountancy marketing market" seems to be overflowing with great orators, clever theories, ideas for adding value, and motivational seminars lasting several days.

But what about giving the TOOLS for accounting professionals they could use without the need for all this motivating, training, new ideas for adding value and whatnot?

Successful systems for obtaining new year-round clients are rare.

The marketing, advertising and promotional strategies of big CPA & accounting firms are not suited for smaller practices - we don't have the unlimited financial and personnel resources like they do. On www.cpamarketingtips.com you will find marketing strategies that ARE suited for a low cost, continuous marketing that small to medium sized firms are currently using worldwide. CPA firms in 45 states and accounting practices in 30 countries use these cost-efficient techniques successfully. Above all, we have specialized in creating ready-to-use marketing tools that are comfortable to use and suit the unique role of the accounting professional. On this web site, you will find a wealth of information from the practical viewpoint of a small-to-medium sized firm of accountants or Certified Public Accountants. There are more than 100 letter-sized pages worth of articles here. It may prove a bit too much to read at one go — and we also add materials constantly — so please bookmark this site to ensure you find back when you want.		"Harry Kafka's marketing guides were instrumental in helping my firm to reach almost full market penetration of our area. I am often able to gain new clients long after our initial contact because our message was clear and rememberable. This is critical given the small number of prospective clients within our target area. With the help of these marketing systems, my practice grew from $59K to $280K (2001 Gross Revenue Collected) in one year. This year is on track to reach $400K. My main concern now is getting all the work done! THANKS FOR ALL YOUR HELP!" Dean Owen, CPA, PSC Certified Public Accountant/Certified Business Manager
		"Harry Kafka is the most effective ‘how-to’ writer I’ve ever encountered. It is a Godsend that he chooses to write truly useable material for Accountants in public practice around the world. Whatever Harry Kafka writes about is down-to-earth and practical (and even more importantly, it is well thought out AND on top of that, it works). Don’t even think about delaying; get Harry’s material, put it to work and watch your profits multiply." Paul Dunn Founding Chairman Results Accountants' Systems (RAS)

Below, you find the links to the articles on these subjects. And please, make use of our offer and subscribe to FREE CPA Marketing Tips Newsletter. If you subscribe now, it will be free forever! Or simply read the past issues available online in our Archive of CPA Marketing Tips Newsletter issues.

You may also be interested in reading what could be done about recession.

I hope you find this information useful. We also have other web sites for accounting professionals which you may find worthwhile to explore. These are listed below.

Welcome... and if you have questions or want to give feedback, please don't hesitate to contact me personally!

Best wishes,

Harry Kafka
HDK Consultants USA Inc.
PMB 211, 411 Cleveland Street
Clearwater, FL 33755
Phone (727) 474 1206
Calls from outside USA: +1 727 474 1206)
CONTACT FORM

MAKING A DIFFERENCE: How to utilize your true potential to expand practice beyond its natural, slow-paced growth?

Inside, you KNOW there should be more clients and more profits. You can FEEL that your potential is far greater than what you seem to be able to put out with... and you're RIGHT.

But are you looking the wrong way for a solution? What if it isn't YOUR capabilities stopping the expansion... but lack of step-by-step system which is based on PRACTICAL EXPERIENCE of successful colleagues?

At the end of the day, we all need the ROUTE to easier expansion, better profits and more appreciative clients before we can use our true power to travel toward the goal.

CLICK HERE to read how you can acquire the tested route to increase your clientele and profits without risks or discomfort...

Cost of Prospective
Accounting Clients

Is it impossible to find prospects for CPA services in a profitable or even affordable way?

If so, what causes the barriers? Is there no way you can find prospects and referrals at an affordable cost and adequate numbers?

CLICK HERE to read about smaller CPA and Accounting firms that have indeed found a way to find new prospective clients and referrals with ROI.

Pricing & Billing CPA Services at value

Pricing your service at hourly rates - or at the value they represent to clients?

How can you CREATE that value in the minds of your current and future clients? Its not all that hard to create added-value Accounting services to achieve this.

CLICK HERE to see how some CPAs and Accountants have increased their profits while getting MORE year-round clients.

Year-Round Clients for your CPA Practice?

If you don't actually LIKE the Tax Season frenzy, you might want to divide your work more evenly along the calendar year. Extensions is one way - but here's a new way that will also increase your per-client revenue and profit AND lessen the Tax Season workload.

CLICK HERE to read about this new way many CPAs are already using - you can implement it within DAYS...

CPA selling comfortably - you're joking, right?

Selling your own ability - yourself, in essence - is often not too pleasant. Using superlatives and sales antcis about oneself can get embarrassing for a CPA.

It's a paradox - if you tell the client how great you are, he might get turned off... but if you don't, he just won't know.

Selling should be easier... and above all, more comfortable!

CLICK HERE to see how other Accounting Professionals have solved this problem the simple and easy way.

Accountant beating top salesmen at their own game two to one?

Not many accountants would instantly consider themselves top guns in sales. But that's only because they haven't discovered their true POWER using the accountant-tailored sales methods... which, amazingly, don't appear to sell at all but yet obtain a huge number of new clients!

Don't take my word for it...

CLICK HERE to read how you could oversell all but the absolute TOP sales experts by using an accountant- tailored new technique...

Advertising & Marketing of Accounting services — a waste of effort and money?

Well, admittedly it often is. Why is it so difficult to get RESULTS from advertising or marketing campaigns? What's the catch?

CLICK HERE before you invest another cent to advertising - this is something you need to know BEFORE you pay!

Want to turn the trend on the economic downturn for your clients and your CPA / Accounting practice?

Then have a look at this:

Accounting Professional's Recession Survival Strategy Guide

What makes finding prospects for accounting services so difficult
and how top CPAs have solved this?

Why offers of accounting services do not interest businesses and what you should offer instead?

The Four Decisions of Prospects: How you control decisions and handle the most usual objections in selling accounting services

How to get an unfair advantage over other practices when prospecting in your area?

How you can find a constant flow of qualified prospects without cold-calling?

Starter Product Strategy: How to quadruple the number of new prospective clients while actually making a PROFIT out of your marketing?

The two factors which make selling your own accounting services so difficult...and how to overcome these barriers

How an Accounting Professional can outsell all but the absolute top sales experts by a ratio of 2 to 1?

A discreet, effective way for a CPA to sell accounting services without ever having to become a salesman

How prospects form their opinion about your professional skills - learn how to instill a high image of yourself with every single prospective client!

The Profit Catch 22 of CPA firms and how you solve it & get BOTH time and money to spend?

Practice Management - The missing ingredient in making goals become actuality: What your CPA Practice could REALLY do for you?

Avoiding Accounting Service Advertizing Mistakes: What you should absolutely know before you pay another dime for advertizing?

Writing Killer Copy: Creating a high-interest CPA service advertising message that elicits response

Part 4: The perfect presentation system and how it works.

OR click here to read about the basic added value service!

Here are more articles explaining the unique nature of this system:

Why is it so important that the system
is based on ready-to-use tools?

Why is it so vital that your accountancy marketing system
includes a troubleshooting tools giving the experience
of thousands of times of use for each main tool and method?